Quantitative and modelling
EFA, CFA, SEM, PLS-SEM, SmartPLS, path analysis, multi-group analysis, scale validation, segmentation.
Research
Research connecting people, places, technology, and tourism systems.
Dr. Huang studies how tourists, tourism and hospitality organizations, and destinations create value, adapt to change, and design more meaningful, inclusive, and resilient experiences.
Research Interests
Core and emerging areas of scholarship.
Methods
A rigorous mixed-methods profile for applied tourism and hospitality questions.
Qualitative and text-based
Online review analysis, TripAdvisor data, thematic analysis, NVivo, MAXQDA, netnography, content analysis.
Digital trace and analytics
Text mining, sentiment analysis, topic modelling, TF-IDF, word co-occurrence, Python-supported analysis.
Current Research Directions
Broad directions for tourism futures, inclusion, technology, and education.
Dr. Huang's current work extends her published scholarship into emerging questions about mobility, technology, inclusion, resilience, and tourism and hospitality education.
Current pipeline work is described here only at the level of broad themes. This public website does not disclose unpublished findings, identifiable research settings, detailed methods under development, or confidential collaborator and participant information. Conference papers and posters are treated as conference outputs or work in progress until a journal article, book chapter, or other public publication is formally available.
Conference Presentations
Recent and upcoming conference presentations.
These presentations are listed as conference outputs or work in progress. Public summaries avoid detailed unpublished findings, private data, and confidential research materials.
Huang, S. (2026). Digital nomads and local community tensions: A computational discourse analysis of an online community. Presentation at the 31st Asia Pacific Tourism Association 2026 Annual Conference.
Huang, S., & Thomas-Francois, K. (2026). Smart hotel brand experience: Cultural, cognitive, and affective resources as sufficient and necessary conditions. Presentation at the 31st Asia Pacific Tourism Association 2026 Annual Conference.
Huang, S., & Matthews, M. (2026). Beyond single barriers: How accumulated obstacles impede faculty mobility in a Canada-China tourism and hospitality program. Presentation at the 100th TOSOK International Tourism Conference & Seoul International Tourism Forum 2026.
Huang, S., & Zilli, B. (2026). What hotel reviews reveal about accessible tourism: Preliminary text-mining evidence from Toronto. Presentation at the 100th TOSOK International Tourism Conference & Seoul International Tourism Forum 2026.
Huang, S., & Thomas-Francois, K. (2026). Trust floors and belief bridges: Necessary conditions for smart hotel technology adoption among Canadian guests. Presentation at the 100th TOSOK International Tourism Conference & Seoul International Tourism Forum 2026.
Huang, S. (2026). Alone but not unsupported: Loneliness and community responses in solo female travel. Presentation at the 100th TOSOK International Tourism Conference & Seoul International Tourism Forum 2026.
For research conversations or conference meetings, please contact Dr. Huang by email.